Retail marketing is often grossly overlooked. The ability to expose consumers who are interested in your genre to your book is one of the great technological benefits of the internet. Building a sales history and developing word of mouth is paramount to not only achieving results as a self-publisher but to get the attention of a major publishing entity. Mayfair will prepare and send an attractive, full color email to over 1 million consumers pulled from our extensive database. We send this email not once but 2 times to help your book sales. In most cases we point the consumer to amazon.com in order for you or your distributor to track your sales and gauge your results with ease. If you don’t have a distributor, please see Publish With Us page for more information. Click here to see email examples…

(ABP) Advanced Bookselling Package $2,950.00 USD

Press Release to the Book Industry and Reviewers

We send an AP (Associated Press) style press release about your book directly to over 1000 book clubs, book reviewers and critics at online review outlets and magazines across the globe. We also send the release to over 1000 industry professionals who may have an interest in your work. Anything from articles, movie rights, to a request to use an excerpt of your work for a literary or commercial use can occur. Mayfair writes the release and includes all relevant information about the title. As responses occur, we will then provide you with a list of interested parties delivered via email with name, site or publication name, address and so forth to send your review copies. This is the same service we provide for best selling authors and major publishers around the world. With this package we guarantee three reviews by notable authors and or well respected industry outlets to make an even bigger impact with your marketing materials.

Consumer Marketing to Over 1 Million Potential Consumers

Retail marketing is often grossly overlooked. The ability to expose consumers who are interested in your genre to your book is one of the great technological benefits of the internet. Building a sales history and developing word of mouth is paramount to not only achieving results as a self-publisher but to get the attention of a major publishing entity. Mayfair will prepare and send an attractive, full color email to over 1 million consumers pulled from our extensive database. We send this email not once but 4 times to help your book sales. In most cases we point the consumer to amazon.com in order for you or your distributor to track your sales and gauge your results with ease. If you don’t have a distributor, please see Publish With Us page for more information. Click here to see email examples…

Consumer Advertising

Mayfair will custom make a 1/3 page vertical ad (the most cost effective
size) to spec for any publication you wish to advertise in. Mayfair has
relationships with numerous publications such as Nexus, Atlantis Rising,
What is Enlightenment, National Geographic, Utne, Rolling Stone, Yoga
Journal and many more. We deliver your art and handle all the technical
aspects. Actual advertising space costs are not included. Mayfair will always attempt to book your ad space at the best rate possible.

Promotion and Marketing Materials

Mayfair will create and print 2,000, 4-color glossy postcards and 1,000
full color 8X10 glossy fliers to send to interested parties, books stores,
publishers, etc. They are a vital and necessary tool for use at conventions, book fairs, in stores and most importantly, mailings of any sort. These
promo materials will include your book cover, attractive quotes and all the
information needed for a consumer or industry professional to contact you.
 



Mayfair Add-On Features

The following can be added on to the BBP or ABP Programs

Radio Campaign Add-On

Talk about your book! Mayfair prepares an email and sends it to over 500 select radio programmers across the US and Europe. Are you ready to do live on-air interviews and talk about your book’s subject matter on a radio show and reach thousands of listeners? Radio appearances can make all the difference in the world. When you consider exposing your book to like minded consumers who may be very interested in your book upon hearing you speak passionately about your work. Our clients have appeared on such well known venues as Coast to Coast A.M., Rense.com, Bridging Heaven and Earth, Explore Your Spirit with Kala Ambrose as well as many other syndicated programs. $795.00 USD

Advanced Press Add-On

Introduce your book to Larry King, Oprah, Sean Hannity and more! We have contact information for the 2,000 most influential hosts and producers in the radio and television industries. We can introduce your book to the biggest names in the business, including Larry King, Oprah, Sean Hannity & more. The list also includes decision makers at topic specific magazines and industry trade publications. This database of producers, editors and hosts enables Mayfair clients to expose their book to the major national market. We prepare the email content and send it to over 2,000 applicable national contacts following through with each response on your behalf to secure a possible booking. $950.00 USD

Newspaper Reviewers Add-On

Promote, promote, promote. What better way to spread the word about your new book than letting Mayfair present it to newspaper book reviewers across the entire country. We will prepare an email pitch letter and distribute it to our current list of review editors at all the top metro and daily newspapers throughout the US. We will also follow up with each response on your behalf and then provide you with a list of names and addresses of the specific reviewers who want to review your book so that you can send out copies. $950.00 USD

Article Distribution Add-On

For author’s who have written articles, Mayfair has a special distribution add-on.  We will prepare a mailing that presents your article to our list of editors for possible inclusion in specially selected print publications. The mailing will be custom targeted to only those publications that best fit your article’s subject matter. Magazines or publications that have run Mayfair client articles include Nexus, Atlantis Rising, LA Times, New Times, UFO, Rolling Stone and more. $795.00 USD


Top 700 Book Stores Add-On

Contact the top 700 bookstore owners in America! A custom pitch is written about your book and sent directly to the owner's of the top 700 independent bookstores. We follow up all responses by email or telephone. If we receive an interest, we create and follow through with the electronic delivery of a sales sheet for your book including all pertinent information about the title, a brief author bio, your website information, pricing, quotes and more. You or your distributor are responsible for shipping and inventory. If you don’t have a distributor, please see Publish With Us page for more information. $795.00 USD